SMOKI packaging redesign introduction with Georgian text and a magnifying glass revealing the new package.The new visual direction, with Georgian explanatory text and an oversized sunflower seed on cream.The original white SMOKI packaging, showing its front and back on a black presentation board.Red SMOKI concept artboard with oversized Georgian typography and a horizontal arrow.Packaging development from three pencil sketches to the finished red front and back designs.SMOKI visual system: red, black, cream and lime palette alongside four close-ups of the packaging.The red SMOKI package surrounded by sunflowers and flying seeds in a dramatic product scene.Two SMOKI lifestyle scenes: taking seeds from an open package and a package tucked into a black backpack.SMOKI statement in cream and black Georgian typography on a red halftone background.Hands opening the red SMOKI sunflower seed package.Two SMOKI lifestyle scenes: an open package at a desk and a package carried through a sunflower field.A hand holding the redesigned red SMOKI package outdoors in warm evening light.Red closing statement artboard with Georgian typography, a lime arrow and an oversized sunflower seed.